You know your company needs a DAM when… « Digital Asset Management – DAM-it!

You know your company needs a DAM when…

Posted on August 12th, 2010 by Jody Vandergriff

• Your digital files currently reside in drawers.
• You find yourself asking your colleague to pass the external drive.
• Your electronic delivery method of choice is FedEx.
• Your policy on copyright is: If you can find it, you can use it.
• It takes twice as long to find a graphic as it does to create a new one.

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This entry was posted on Thursday, August 12th, 2010 at 06:33 and is filed under Digital Asset Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Digital Asset Management

Digital asset management (DAM) provides an efficient means for centralizing, tracking, managing, locating, and sharing digital content within your organization. It is a one-stop shop for your colleagues, employees, partners, customers, and any other important players in your corporate pipeline to locate and retrieve digital media. Read more...

DAM is a broad term that covers a full spectrum of technology solutions from personal software for managing music files such as MP3s to enterprise server solutions for managing heterogeneous files types within a company. However, most DAM solutions include the following core capabilities:

Storage – How your assets are ingested, stored, and backed-up.
Retrieval – How your assets are accessed. This usually involves some sort of search and meta-data support. A DAM solution may also provide a taxonomy or classification system to facilitate consistent storage and the ability to browse assets by a well-defined vocabulary.
Delivery – How your assets are shared or delivered to clients, colleagues, and other interested parties. Many DAM solutions provide tools to facilitate sharing and distribution of your assets.

These core capabilities just scratch the surface of what a DAM can do for you. Many enterprise-scale solutions offer the following extended capabilities as well: Workflow Automation (streamlining your digital workflow), Archival and Backups (disaster-proofing your digital assets), Usage Tracking (how, when, and where assets have been used both within and outside your organization), and E-commerce (selling your assets from a secure, online shopping cart).

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You know your company needs a DAM when…

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