The DAM Primer « Digital Asset Management – DAM-it!

The DAM Primer

Build and extend your basic knowledge of digital asset management

The most effective way to utilize this series is to apply what you learn right away. You don’t have to watch them in consecutive order for them to make sense, but the order is recommended especially if you’re just beginning. If you have any comments or questions, contact us through email at info@webdamsolutions.com. We love feedback!

Metadata 101: Building a solid foundation

Recorded Webinar (.wmv file download)

Webinar Slides (.ppt file download)

Metadata Strategy worksheet (.doc file download)

Controlled Vocabulary: Implementing a library of keywords to improve consistency and search-ability

Recorded Webinar (.wmv file download)

Webinar Slides (.ppt file download)

Controlled Vocabulary worksheet (.doc file download)

Audience questions and answers (link to blog post)

Building the Framework: Organizing your digital assets for any business

Recorded Webinar (.wmv file download)

Webinar Slides (.ppt file download)

User Adoption: Engaging your team with a communication plan

Recorded Webinar (.wmv file download)

Webinar Slides (.ppt file download)

Audience questions and answers (link to blog post)

Digital Asset Management

Digital asset management (DAM) provides an efficient means for centralizing, tracking, managing, locating, and sharing digital content within your organization. It is a one-stop shop for your colleagues, employees, partners, customers, and any other important players in your corporate pipeline to locate and retrieve digital media. Read more...

DAM is a broad term that covers a full spectrum of technology solutions from personal software for managing music files such as MP3s to enterprise server solutions for managing heterogeneous files types within a company. However, most DAM solutions include the following core capabilities:

Storage – How your assets are ingested, stored, and backed-up.
Retrieval – How your assets are accessed. This usually involves some sort of search and meta-data support. A DAM solution may also provide a taxonomy or classification system to facilitate consistent storage and the ability to browse assets by a well-defined vocabulary.
Delivery – How your assets are shared or delivered to clients, colleagues, and other interested parties. Many DAM solutions provide tools to facilitate sharing and distribution of your assets.

These core capabilities just scratch the surface of what a DAM can do for you. Many enterprise-scale solutions offer the following extended capabilities as well: Workflow Automation (streamlining your digital workflow), Archival and Backups (disaster-proofing your digital assets), Usage Tracking (how, when, and where assets have been used both within and outside your organization), and E-commerce (selling your assets from a secure, online shopping cart).

Digital Asset Management in the Cloud

The DAM Primer

Build and extend your basic knowledge of digital asset management

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