Top 5 Ways Digital Asset Management Saves Money

Wednesday, September 21st, 2011

Digital Asset Management Saves MoneyIf you’ve ever wondered why digital asset management (DAM) is gaining a lot of momentum in organizations across all verticals, well, you’re not alone. The topic is surely one of the most pondered queries in the world, next to world peace, ending hunger, and Dancing With The Stars.

Ok, so maybe that’s a bit of an exaggeration. Still, DAM is an important topic to businesses here and abroad, and there’s a good reason for that: DAM systems free up time from doing daunting tasks and allow for an organized structure, freeing users to be more efficient and creative. As competition increases within industry, organizational efficiency is becoming more and more critical.

Can a DAM system really give you the best bang for your buck? Read on to discover why you’re actually wasting precious time and money without a DAM.

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Top 5 Misconceptions about Cloud Computing

Friday, February 11th, 2011

2011 is being hyped up as “The Year of the Cloud” but that hype comes with a lot of contradictory information. What’s true and what’s exaggeration? What should you listen to and what should you tune out? It’s time to take a few minutes to clear the air; let’s play mythbuster on some of the top misconceptions about cloud computing.

Myth 1: My information is not secure in the cloud.
Fact 1: Cloud storage is just as secure – if not more – than traditional data storage.

Information security has developed and evolved alongside cloud-computing technology. (more…)

Digital Asset Management Software: To Build or To Buy

Wednesday, June 23rd, 2010

Within the digital asset management (DAM) community, return on investment, or ROI, is a hot topic. Businesses know they need a DAM, but clearly showing ROI to upper management isn’t always straightforward. Consultants and analysts have deconstructed the debate over and over. At WebDAM, we often hear a slightly different perspective – not so much a debate on ROI, but rather a case of paying an outside vendor for a solution (“buy”) vs. internally developing and maintaining a solution (“build”). DAM is becoming business-critical thanks to the exponential increase in digital media and most companies recognize the need to invest in it. (more…)

Get Organized in 2010 with DAM

Monday, March 8th, 2010

It is a little known fact that “Getting Organized” is considered one of the ten most popular New Year’s Resolutions year after year. After all, an organized life promises to save time, improve focus, and reduce stress. Well, the same can be said for your digital assets. When organized, your digital assets work for you – helping you complete projects efficiently and bring products to market. When they are not organized, however, your digital assets can actually hinder your product pipelines, acting as bottlenecks and fragmenting your workflows.  Here is a list of the top 5 ways DAM gets you organized and saves time: (more…)

Software-as-a-Service Approach to DAM Implementation

Thursday, July 30th, 2009

You have probably heard the term Software-as-a-Service (SaaS) floating around the internet by now. But what does it mean in terms of Digital Asset Management solutions? You have many options for DAM vendors, but one important consideration is whether to license DAM software and run it on in-house servers or to implement a full service solution, a SaaS approach. Let’s take a closer look at the differences:

Deployment Time – SaaS solutions are often times turn-key. Since the vendor is providing the setup and hosting for the service, there is usually a minimal amount of time needed to deploy your DAM solution. After all, your SaaS vendor is an expert in working within their IT environment and with their own software. In the licensed model, you will need to install the DAM system on your own servers which means you first need to identify and purchase your servers, configure them, and then finally install a complex database-driven application. You may opt to hire your vendor to install the application onsite, but this premium service is certain to include a premium price tag. The entire process can take months or even years to implement versus a few weeks for the SaaS solution.

Scalability – Scalability refers to the ability for your system to handle growing numbers of assets, users, and bandwidth usage. SaaS companies maintain complex and expensive architectures specifically designed with scalability in mind. However, when implementing an in-house system, scalability often depends on your own server and hardware investment. This means you run the risk of outgrowing your system over time.

Upgrades and Support – A huge benefit of a Software-as-a-Service, such as a hosted DAM system, is that they almost always include such perks as ongoing support and regular system and feature upgrades. Since the DAM system is hosted by the vendor, upgrades are usually seamless and transparent for you (ie- very little if any downtime). In the case of licensed software, your license may or may not include upgrades. Often times, you will have to purchase a new license for the latest version of the software only to be tasked with the difficult job of installing the update. In addition, support plans are usually expensive add-ons to licensed software.

Security – Security and data protection are top priorities for SaaS companies. In order to provide an excellent service level, they usually have round-the-clock monitoring of your data, regular security scans, and 24/7 onsite surveillance. To implement a similar environment onsite would be a costly and complicated undertaking.

Reliability – SaaS often includes a Service Level Guarantee which specifies an uptime assurance among other things. Implementing a system architecture onsite that can provide the same level of uptime is extremely expensive and a difficult task.

Overhead – There is a huge overhead with adopting and installing an in-house DAM system due to two, often times overlooked, requirements – hardware and IT. The cost of the server requirements alone often times far exceeds the price of a SaaS subscription, not to mention the enormous IT expense in order to install, maintain, upgrade, and support the system. Even in the case when your company already has an IT team to handle this work, it is often times not a high priority and can be difficult to get things done in a timely manner.

Total Cost of Ownership – After reading through the above points, it should be very apparent that SaaS is a much more affordable approach. SaaS costs are usually bundled into a comprehensive subscription price whereas the costs for in-house implementations include a number of factors such as licensing and upgrading the software, ongoing support, servers and hardware, and IT resources.

Don’t let the low costs fool you though. SaaS systems are packed with just as many features and functionalities for managing your digital asset workflows as licensed software. And since SaaS is based entirely on web technologies, it is far easier for users to navigate and use.

At WebDAM, we are seeing more and more companies and institutions of all sizes adopting SaaS solutions over in-house implementations due to its ease-of-implementation, use, and ongoing support.  But before you choose a SaaS vendor, be sure they are a true SaaS provider.  In an upcoming post, we will explore the differences between hosted software and SaaS.