Use our DAM Mondays tip to avoid getting into a mess your legal department has to clean up because of copyright confusion…
Top 5 ways digital asset management in the cloud protects your ASSets
Thursday, April 14th, 2011
If your digital assets are not secured in the cloud, they’re susceptible to threats both online and in the real world. It’s essential to be proactive about security; after all, you earthquake-proof your home and stock water and emergency supplies in case of a disaster, right? Digital assets should be considered in a similar manner. Here are our top five ways DAM in the cloud protects your assets.
1. Mankind vs. Mother Nature
Earthquakes. Tornados. Tsunamis. Those natural disasters and many others fill up too many of our headlines these days, yet they’re a reality we all have to live. Natural disasters have no sympathy for your digital files, and if they’re stored in a single place locally, just a few seconds could wipe out years of valuable information. With a cloud infrastructure like WebDAM, data is housed on redundant servers geographically spaced apart. This protects your data against natural disasters, as damage at one data center won’t affect one across the country.
Introducing Asset Expiration: Digital Asset Management for Rights Managed Images
Monday, March 21st, 2011It is no secret that marketing and communication teams often purchase images from stock websites such as Getty and Corbis. But what may surprise you is that not all purchased images can be freely used. Images are often purchased under a rights managed license which specifies how an image can be used and for what length of time. Although this information is critical, it is often lost as the image gets handed from designer, to marketing to web team, eventually creeping back into a campaign years later. WebDAM is now here to help prevent this type of infringement. Introducing Asset Expiration.
Feature in Focus: Click-on Agreement
Friday, March 18th, 2011In this month’s feature in focus, we will go over some of the benefits of using the click-on agreement feature. This tool can be useful for virtually any business using WebDAM for digital asset management. Even if internal users are the only ones downloading your assets, the click-on agreement can be invaluable. Once a user is able to download the asset, they can do whatever they want with it, and often do: email to a third party, use it to print a marketing brochure for major distribution. To the users, this act seems completely harmless. Many people do not know that images have rights and usage terms associated with them. One easy way to combat this haphazard usage is to communicate with your users on how the assets may be used. Enter click-on agreement…
The True Cost of Copyright Infringement
Thursday, March 10th, 2011
Picture this: your firm’s marketing department sends over a request for some stock images for use in an online campaign. With multiple demands coming your way, you quickly dig around in your digital archives, looking for the right image but failing to check the fine print — in this case, the copyright and license metadata for each image. Finally, the perfect image comes across your screen, and you fire it off to the marketing department, confident that it’ll make a sparkling new web advertisement.
Some months later, you get a notice saying that the image in use has violated the terms of the license. Now, the legal department has to get involved.
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Top 5 Copyright Resources
Wednesday, March 2nd, 2011
Copyright protection is key in order to secure your assets. This includes anything you can create like a photograph, written document, computer program, recorded song, etc. Today in the digital world, it is a lot easier to commit copyright crimes. So easy in fact, people even do it by accident. To help ensure that you don’t unintentionally steal anyone else’s copyrighted material and to prevent others from copyright theft of your valuable property- take a look at our top picks for copyright resources. (more…)
Get Organized in 2010 with DAM
Monday, March 8th, 2010It is a little known fact that “Getting Organized” is considered one of the ten most popular New Year’s Resolutions year after year. After all, an organized life promises to save time, improve focus, and reduce stress. Well, the same can be said for your digital assets. When organized, your digital assets work for you – helping you complete projects efficiently and bring products to market. When they are not organized, however, your digital assets can actually hinder your product pipelines, acting as bottlenecks and fragmenting your workflows. Here is a list of the top 5 ways DAM gets you organized and saves time: (more…)
