DAM Mondays: Digital asset management tip #29 « Digital Asset Management – DAM-it!

DAM Mondays: Digital asset management tip #29

Posted on January 9th, 2012 by Melissa Kelly

Use our DAM Mondays tip to avoid getting into a mess your legal department has to clean up because of copyright confusion…

Tip #29

Metadata isn’t just for search! Leverage your metadata to track copyright and usage information.

Tags: copyrights, Digital Asset Management, metadata

This entry was posted on Monday, January 9th, 2012 at 17:42 and is filed under DAM Mondays. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Digital Asset Management

Digital asset management (DAM) provides an efficient means for centralizing, tracking, managing, locating, and sharing digital content within your organization. It is a one-stop shop for your colleagues, employees, partners, customers, and any other important players in your corporate pipeline to locate and retrieve digital media. Read more...

DAM is a broad term that covers a full spectrum of technology solutions from personal software for managing music files such as MP3s to enterprise server solutions for managing heterogeneous files types within a company. However, most DAM solutions include the following core capabilities:

Storage – How your assets are ingested, stored, and backed-up.
Retrieval – How your assets are accessed. This usually involves some sort of search and meta-data support. A DAM solution may also provide a taxonomy or classification system to facilitate consistent storage and the ability to browse assets by a well-defined vocabulary.
Delivery – How your assets are shared or delivered to clients, colleagues, and other interested parties. Many DAM solutions provide tools to facilitate sharing and distribution of your assets.

These core capabilities just scratch the surface of what a DAM can do for you. Many enterprise-scale solutions offer the following extended capabilities as well: Workflow Automation (streamlining your digital workflow), Archival and Backups (disaster-proofing your digital assets), Usage Tracking (how, when, and where assets have been used both within and outside your organization), and E-commerce (selling your assets from a secure, online shopping cart).

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