Traditional business software is complex. Really, really complex. Not only do organizations get locked in to difficult implementations, requiring huge investment, hard-to-reach ROI, but they also force the expensive software to do things it wasn’t designed to do. Take SAP, for instance. SAP provides a suite of business software for enterprise resource management (ERP) and customer relationship management (CRM) among other things. To implement an enterprise solution like SAP, you need (more…)
There were a lot of great questions in our last digital asset management webinar on User Adoption and we’d like to share them with you, along with their answers. As always, the webinar recording and slides are available for download here. As you can tell from the questions, User Adoption is an important topic that many organizations struggle with.
Q: How many people need to be on the DAM team?
A: It isn’t really about the number of people but rather who is represented. If your DAM is just for the Communications team, then you may only have a couple of people on your DAM team. But if you have an enterprise implementation across teams, you will want to include representative from each of those teams. Especially if you have geographically dispersed teams, it is important to include their feedback.
Q: When you talk about gathering feedback and integrating it back into your digital asset management system, what kind of feedback are you referring to? We have a vendor that we work with for our DAM and can’t easily make changes to the software. (more…)
I was talking with a prospect the other day and he was explaining why an FTP site with a folder structure of company photos, product shots and marketing collateral just ain’t cutting it anymore. Like so many of the organizations we talk to everyday, this is the current state of his digital assets. Partners, vendors, and geographically distributed teams access the FTP site to browse the folder structure, find what they need and download it. Sound familiar? I’m sure to many of you it does because we hear this EVERY-DAY! It never ceases to amaze me how many corporate giants are still operating in this way. I could go on for hours explaining why this is a colossal waste of time – no search capabilities, lack of security controls, no way to preview before download, no track-ability, lack of accountability, no way to monitor or communicate usage rights, etc, etc, etc.
But the prospect said it best with this analogy…
“You know when you go to a friend’s house, and you need silverware, and have to open every single drawer to find a fork… and your friend is like, ‘Isn’t it obvious which drawer the fork would be in?!’ But, if it were your house, you would put the silverware in a completely difference place, so no it is not obvious! That’s what browsing a folder structure setup by our US headquarters is like for our partners in Asia.”
Awesome.
In a large organization with designers, photographers, publishers and marketers all accessing and uploading creative collateral daily, it can get overwhelming! How do you know when a photographer has completed a job? Are any images awaiting metadata? Upload Notifications are here to help!
Partners, distributors, media outlets, web producers, ad agencies, publishers—all of those groups depend on your digital media every day. How do you manage these needs? Surprisingly, many companies—both small and large—have no process in place to manage these requests, resulting in project delays and bottlenecks.
This process is known as digital media distribution and is a key component to digital asset management. A DAM’s core functionality includes managing, searching, organization and archiving assets, but what happens when you’re inundated by internal and external requests? (more…)
When we talk about security in the cloud, what do we really mean? Are we referring to a friendly security officer keeping watch over the data? Or are we referring to protection against hackers on the web? Or is it security at the application-level, such as user accounts with unique passwords?
The answer to all three of these is a resounding “Yes!” Security can take on many forms and be implemented at different levels. All of these are important and absolutely necessary in order to protect your data. Let’s break down the various types of security in the cloud:
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It is no secret that marketing and communication teams often purchase images from stock websites such as Getty and Corbis. But what may surprise you is that not all purchased images can be freely used. Images are often purchased under a rights managed license which specifies how an image can be used and for what length of time. Although this information is critical, it is often lost as the image gets handed from designer, to marketing to web team, eventually creeping back into a campaign years later. WebDAM is now here to help prevent this type of infringement. Introducing Asset Expiration.
Picture this: your firm’s marketing department sends over a request for some stock images for use in an online campaign. With multiple demands coming your way, you quickly dig around in your digital archives, looking for the right image but failing to check the fine print — in this case, the copyright and license metadata for each image. Finally, the perfect image comes across your screen, and you fire it off to the marketing department, confident that it’ll make a sparkling new web advertisement.
Some months later, you get a notice saying that the image in use has violated the terms of the license. Now, the legal department has to get involved.
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We just returned from the biennial CASE District VII Conference in Los Angeles and what a terrific time we had! This was our first year as sponsors for the event and we were so impressed by the attendees and all the terrific work that CASE is doing towards the advancement of higher education.
Marketing, communications and PR professionals from schools throughout California, Utah and Hawaii were stopping by to see a demo of WebDAM and learn more about our digital asset management solution. The feedback we received was amazing! It reinforced the notion that there is a real DAM need in higher education!
We also had the pleasure of meeting many of our clients face to face and hearing firsthand how WebDAM is solving their digital asset management needs every day.
Thank you CASE for a terrific show! We look forward to seeing you in San Francisco in 2013!
WebDAM is excited to announce we have been named the Communications Track sponsor for the CASE District VII conference in Los Angeles on March 2-5!
It is no secret that WebDAM is quickly becoming the leader in digital asset management solutionsfor university marketing, communications and public relations teams. On the west coast alone, we have been implemented at USC, Stanford, University of Washington, UCLA Health System, California State University LA, Harvey Mudd College and University of California Santa Cruz.
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