And you think Digital Asset Management isn’t fun? « Digital Asset Management – DAM-it!

And you think Digital Asset Management isn’t fun?

Posted on October 18th, 2010 by Jody Vandergriff

The WebDAM team hit the streets of San Francisco last week for DMA 2010 – a marketing conference that drew over 10,000 marketing professionals to our fabulous city! In our unmistakable bright orange t-shirts, we handed out over a thousand eco-friendly bags to conference goers and passer byers. Our unofficial mascot, Brutus the Beaver, didn’t miss a beat with the hugs, high fives, and photo opps, despite the unseasonable 80 degree heat! We had a blast spreading the word and bringing the humor to digital asset management!

Tags: Digital Asset Management, marketing, WebDAM

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One Response to “And you think Digital Asset Management isn’t fun?”

Tweets that mention And you think Digital Asset Management isn’t fun? « Digital Asset Management – DAM-it! – The Blog -- Topsy.com says:

October 19, 2010 at 00:33

[...] This post was mentioned on Twitter by Richard Kilwien, WebDAM Solutions. WebDAM Solutions said: And you think Digital Asset Management isn’t fun? http://t.co/qXi4zVF #webdam [...]

Digital Asset Management

Digital asset management (DAM) provides an efficient means for centralizing, tracking, managing, locating, and sharing digital content within your organization. It is a one-stop shop for your colleagues, employees, partners, customers, and any other important players in your corporate pipeline to locate and retrieve digital media. Read more...

DAM is a broad term that covers a full spectrum of technology solutions from personal software for managing music files such as MP3s to enterprise server solutions for managing heterogeneous files types within a company. However, most DAM solutions include the following core capabilities:

Storage – How your assets are ingested, stored, and backed-up.
Retrieval – How your assets are accessed. This usually involves some sort of search and meta-data support. A DAM solution may also provide a taxonomy or classification system to facilitate consistent storage and the ability to browse assets by a well-defined vocabulary.
Delivery – How your assets are shared or delivered to clients, colleagues, and other interested parties. Many DAM solutions provide tools to facilitate sharing and distribution of your assets.

These core capabilities just scratch the surface of what a DAM can do for you. Many enterprise-scale solutions offer the following extended capabilities as well: Workflow Automation (streamlining your digital workflow), Archival and Backups (disaster-proofing your digital assets), Usage Tracking (how, when, and where assets have been used both within and outside your organization), and E-commerce (selling your assets from a secure, online shopping cart).

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