Within the digital asset management (DAM) community, return on investment, or ROI, is a hot topic. Businesses know they need a DAM, but clearly showing ROI to upper management isn’t always straightforward. Consultants and analysts have deconstructed the debate over and over. At WebDAM, we often hear a slightly different perspective – not so much a debate on ROI, but rather a case of paying an outside vendor for a solution (“buy”) vs. internally developing and maintaining a solution (“build”). DAM is becoming business-critical thanks to the exponential increase in digital media and most companies recognize the need to invest in it. (more…)