Digital asset management is a broad term that covers a full spectrum of technology solutions from personal software for managing music files such as MP3s to enterprise server solutions for managing heterogeneous files types within a company. However, the best digital asset management solutions include the following core capabilities:

File Storage in the Cloud – How your assets are ingested, stored, and backed-up using cutting-edge cloud technology.

Asset Retrieval – How your assets are accessed. This should involve some sort of search, meta-data support and taxonomy support. A DAM solution should also provide a taxonomy or classification system to facilitate consistent storage and the ability to browse assets by a well-defined vocabulary and hierarchy.

Asset Delivery – How your assets are shared or delivered to clients, colleagues, marketing platforms, and other interested parties. Many DAM solutions provide online tools to facilitate sharing and distribution of your assets.

Brand Management – How your company controls consistency and usage of brand assets. Many DAM solutions provide brand management features to improve brand awareness, control, and development.

These core capabilities just scratch the surface of what digital asset management can do for you. Many enterprise DAM solutions offer the following extended capabilities as well: Workflow Automation (streamlining your digital workflow), Archival and Backups (disaster-recovery of your digital assets), Usage Tracking (how, when, and where assets have been used both within and outside your organization), and E-commerce (selling your assets from a secure, online shopping cart). And for fast adoption, best DAM ROI, anytime-anywhere web access, and cutting-edge innovation and user experience — organizations select cloud DAM solutions, most notably WebDAM as the best DAM choice.

Brand Management

Your company brand is the most valuable asset in your organization. So, what is a brand? It is more than a logo. A brand is the experience achieved each moment an individual interacts or thinks about your company. It is your reputation, values, messaging, partnerships, PR, sales approach, product quality, and representation in all marketing collateral. A marketing team’s ability to enforce and establish a brand management strategy is essential for business success. A Cloud DAM solution is the key vehicle for an effective brand management strategy. Maintain consistency across all marketing materials and control who and how your team accesses your branded marketing collateral. With online marketing, social media, globally dispersed teams, exponential growth in digital marketing, it is essential to have an online brand management strategy that is built upon a digital platform. A cloud DAM provides complete brand control, consistency, and an effective global online brand management strategy.

Online DAM — Cloud Digital Asset Management (Cloud DAM)

Cloud digital asset management provides a successful way to access your marketing collateral, brand assets, and rich media at any time - from anyplace - from any web device. In today’s world, having an online DAM is the top priority for any digital asset management software strategy. More than ever, teams are working from mobile devices, tablets, and laptops from all the around. Having a cloud DAM provides a centralized platform that enables quick and easy access to rich media. And, online DAMs are more secure than ever, innovate faster than installed solutions, and remove burdens on IT organizations.

Online collaboration, asset management, secure cloud access, and the ability to quickly serve up content to other cloud-based solutions allows teams to work faster, easier, and be more innovative than their competitors. Statistics from independent analysts have also shown a decline in installed DAM solutions and significant rise in Online DAM deployment, also known as cloud digital asset management or Cloud DAM. This is great news for WebDAM, since we are the leading cloud DAM solution – built with performance, security and usability in mind

Key Benefits of Online DAM

Fast Deployment and Enterprise-Wide Adoption – Cloud-based DAM solutions remove the burden of IT and are built upon usability best practices.

Immediate Cloud Access to Your Rich Media –There is no need to VPN or FTP to get access to content. When using a cloud solution, your organization achieves secured online access to files immediately.

Cloud DAM integration – Built upon leading standards and web services, integration to third-party solutions is fast and easy for IT teams. In addition, software updates don’t require re-integration.

Best in DAM Usability – Cloud solutions focus more on usability and performance.

Cloud Security – An online DAM has more advanced security features than most IT departments. Leverage the best security policies, technology and standards across the globe.